Who we are

Our journey to the bright side

IC Frith

Our roots lay in Australia where we started as IC Frith (1983) and became pioneers in the insurance and extended warranty industry.

Brightside Cover

As we’ve grown and worked alongside our business partners, we’ve branched out to who and where we are today.

Brightside Globe

Our journey to the brightside started in 2015 where we changed our name from IC Frith to Brightside Co. We’re painting the world yellow with offices in 8 countries.


Our success stems from our leading retail and insurance partners who’ve helped us to protect our customers and their things.

Customer Service

Our customer service specialists are at the heart of our company and are focused on delivering best in class service to our customers and partners.

Brightside Logo

Our dedication and focus to delivering the best service for our customers and partners is the core belief in our brand and our employees.